ADVENTURE OUTDOOR APPAREL & EQUIPMENT
Website UI – Mobile UI
Cordillera Mountain Co. is an Alaskan company selling travel and adventure outdoor apparel and equipment. They value empathy, integrity, innovation and responsibility. They truly believe they have an opportunity, and responsibility, to help create a better world. I was in charge of building this year summary Website.
To show the key words chosen, the map and image treatment are there to support the idea of a high perspective and a traverse, and the negative spaces and thin typography gives it an uplifting feeling.
​
To showcase the enviromental aspect of the brand and linked it to the travel aspect of it the images show the traverse that water and minerals does from the mountain ranges, through the rivers and to the ocean.
